Insilico

THE CHALLENGE

Enschede Promotie is an organization that is responsible for city-marketing, events, and tourism within the city. Enschede Promotie wants to find new ways to attract tourists. Their main goal is to make an interactive guided tour that will make tourists of the city explore new places in Enschede.

SERVICES

Concept Development, Brand Identity Design, UI/UX, Web Development, Acting

CLIENT

Enschede Promotie

LOCATION

Enschede, The Netherlands

THE SOLUTION

Are we living in a computer simulation?

What if all around us — the humans, the stars above, the earth under our feet, even our bodies and minds — was an elaborate illusion? This hypothesis was the basis of the project "Insilico".

In silico (adv. & adj.) - perfomed on computer or via computer simulation.

The goal of the game is to escape the Enschede computer simulation. Multiple challenges are given to the players that involve exploring locations, finding clues, and solving puzzles. This location-based game is targeting young adults that want to explore the new city in a fun and engaging way.

Identity

Story

The story starts with The Hacker telling people of Enschede that they are subjects in the insilico experiment. And what actions to take in order to escape the computer simunation

Interactive installation

Product

The main product is a web applicatoin. Players create their own account and start playing the game.

01.

Zones

The story of the games takes place in multiple zones based on the city locations. With every new zone the challenges get harder. The player have to unlock a zone to move to the next one.

02.

The Map

Players can navigate through the challenges using the map of the city.

03.

AR Challenge

Some of the challenges include finding AR markers around the city and scan them using the camera to find certain clues.

04.

Leaderboard

To keep the competitive spirit of the game the players can view the leaderboard with all the current players scores.

Finale

When you complete the challenges you escape from the AR portal on the location.

Next stop

More work